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Mintel AcademicMintel publishes over 220 marketing reports in the US every year. Reports include data such as answers to consumer survey questions to identify key demographics or target markets; a comprehensive overview of the market size, including a five year forecast; and brand share, category trends, consumer attitudes and behaviors, and analysis on what’s working, what’s not working, and what’s coming next. Users must read and agree to Mintel's Academic Terms and Conditions before accessing the database. First-time University of Maine users will need to register for an individual account with their UMaine e-mail account.
Locations: UM
Remote Access: Available